For your clear positioning as an employer – get remarkably outstanding!

Employer Branding
EB - Analyse & Strategie

ANALYSIS & STRATEGY

Strategic employer branding, HR-communication

Personalmarketing & HR Kommunikation

PERSONNEL MARKETING & HR-COMMUNICATION

Internal & external personnel marketing, on-going implementation und support in the communication

MEDIA CAMPAIGNS

Conception, planning & management of targeted image and recruiting campaigns

Social Media - Betreuung & Beratung

SOCIAL MEDIA

Strategic positioning, consulting, content creation and on-going supervision

YOUR PATH TO A BRILLIANT EMPLOYER BRAND

Every company has its unique character – get the attention you deserve!

On your path getting a sustainable position for an authentic employer brand we will guide you the way across all areas – from analysing your company and working out a strategy to creating the best-fitting HR-communication.

We give your individual challenges our full attention – whether these are of a strategic or operative nature – and plan together the most efficient track while proposing appropriate actions. Here we rely on contemporary implementation.

As part of a family company we work cooperatively and walk this path together. Personal integrity is very important for us and high team orientation makes us a solid and reliable partner.

We create an appealing candidate journey to minimize distances between you and your target group.

The competition between young talents and experienced specialists on the job market creates a variety of opportunities, employer branding builds on emotional factors.

Authentic, consistent messages are the base for a credible employer brand along the candidate's journey and create additional value for your company.

If the corporate values are visible on every touchpoint, employees and applicants will be able to identify with you as (potential) employer.

Employer branding supports your target group in understanding what you stand for as a company, where you want to go and what makes you special. This is how people who fit together also get together.

We believe that a strong brand has an irresistible power of attraction. From experience we know that every company has its identity, which is second to none. Let’s discover your uniqueness and increase your attraction as an employer!

WELCOME TO IVENTA EMPLOYER BRANDING.

EMPLOYER BRANDING – ANALYSIS AND STRATEGY

We identify your strengths for a unique positioning as an employer

Analyse & Strategie

We analyse your current company perception, localize precisely your position with the help of attractiveness factors and design a unique value proposition. This will make your singular position on the market clear. On top we develop strategic communication concepts to send the right messages to the right target group along their candidate journey on the appropriate media channels.

EMPLOYER BRANDING - ANALYSIS UND STRATEGY

Employer Branding Strategy
  • Capturing the corporate perception and attractiveness factors (internal survey, management interviews and focus groups)
  • Developing the employer brand with the help of the employer value proposition
  • Working out HR marketing personas for a targeted communication
  • Embedding the strategy within the firm and also into the external communication
Strategic HR Communication
  • Establishing the content of your employer communication
  • Mapping individual messages for your target group
  • Designing of external communication activities by creating a media and content concept
  • Creating your social media presence

PERSONNEL MARKETING & HR COMMUNICATION

Present and communicate your employer brand powerfully internally and externally

Personalmarketing

Tactical measures and operative implementation – the characteristics of your employer brand need to reflect alongside the whole candidate journey, throughout every communication channel. We immediately realize the necessary measures and take over the operative implementation and planning to appropriately place your messages on every communication channel.

PERSONNEL MARKETING & HR COMMUNICATION

HR Communication
  • graphic and textual design of advertising materials (e.g. folders, online material, etc.) for HR communication and personnel marketing activities
  • Internal communication (e.g. employee referrals)
Career Website
  • Content conception
  • Graphic and textual design
  • Project management (e.g. coordination with third parties)
Storytelling & Video Production
  • Design & storyboard
  • Support during the video shoot
  • Project management of individual videos and whatchado

PERSONNEL MARKETING & RECRUITING MEDIA CAMPAIGNS

Your employer brand alongside the candidate journey presented in the own particular media mix

Medienkampagnen

It’s a big challenge to get target groups and specialists enthusiastic about you as an employer. We are your reliable project partner for individually planned personnel marketing and recruiting campaigns – in planning, implementation and optimization. The perfect media mix as well as the fitting content is the key to success. We create your own particular media mix, your roadmap and advertising material for an operative implementation of your campaign.

Personnel Marketing & Recruiting Media Campaigns

Conception, planning & management of personnel marketing and recruiting  campaigns.

  • Planning the particular media mix
    • Online marketing & programmatic advertising
    • Social-media-advertising
    • Google AdWords
    • Print
    • Out of Home
    • Commercials for radio, TV & cinema
    • University marketing
  • Conception, copywriting, graphic & production
  • Operative implementation, ongoing supervision and optimization, reporting

SOCIAL MEDIA

Interactive communication with the target group for authentic business insights

Social Media Betreuung

LinkedIn, XING, kununu and more – there is a variety of social media platforms focusing on HR communication and recruiting. Your presentation will be planned strategically, tactically-well implemented and operatively supervised – beginning with the content and ending with the technical implementation. Interactive, authentic and appealing – we will present your employer brand to potential candidates on significant social media channels.  Hereby we support you inthe content creation to improve your company profile’s presence, as well as in the editorial work and your new digital discourse in virtual space.

SOCIAL MEDIA

Your social media presence on LinkedIn, XING/kununu, Facebook, Instagram & Co.

  • Developing the strategic orientation
  • Setting up the social media presences
    • Content creation
    • Technical implementation
  • Editorial work & moderation
    • Editorial plan
    • Postings and news updates
    • Sponsored content
  • Reporting & tracking

CASE STUDIES

WHAT CUSTOMERS SAY

CONTACT

"Employers are second to none, as is our team. With knowledge and passion we guide our customers on their way to a successful positioning as an employer."

Foto von Iventa Mitarbeiterin Silke Kurtz
Silke Kurtz

Director | Manager – Iventa Employer Branding

GET TO KNOW OUR EMPLOYER BRANDING TEAM AND FIND YOUR CONTACT PERSON.