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IVENTA branding & culture is geared towards your development as an organisation and employer. Both internally and externally. After all, every form of collaboration produces a culture and identity. As part of IVENTA The Human Management Group, we combine strategic, methodological, creative and digital expertise in our teams. Our aim is to enhance employers’ brands and help both people and organisations develop in a sustainable way through change


analysis &

Shared identity is created wherever people are working on something that is bigger than themselves. Together we look for factors that shape your culture. With reliable methods and strong intuition, we extract the essence of your identity.


Our task is to make the complex reality of your company clear, bring employees and candidates on board emotionally and convey an image that establishes your identity. Finding the right words means bringing a smile to people’s faces.

As an interface, we maintain an overview of everything. We translate your positioning into concrete measures along the candidate journey. Each measure contributes to the appeal of your brand by breathing life into your values as an employer, both externally and internally.

  • Cultural analysis
  • EVP & employer branding strategy
  • HR communication (internal & external)


staff &

The culture is evident everywhere in the organisation and is a crucial factor in developing together. We want you to implement your plans for change successfully and we want to help you to motivate your employees, enthuse them and bring them along with you.


We are partners of the management and give decision-makers the incentive they need to work together to develop potential at individual, team, organisational and market level. Innovative, pragmatic, effective.

The result is successful, sustainable HR and organisational development. Consistency and variety of professional methods, sound inputs and experience-based elements ensure optimal development and allow transfer into day-to-day life.

  • Organisational development
  • Change management & transformation
  • People & talent development


concepts &

The right communication makes your individual story remarkable. We think in terms of cross-channel campaigns, communicate with clear concepts and rely on well-thought-out design.


We believe in the uniqueness of every company and every person in it. We grow together every day: openly, reliably and calmly. Because our identity deserves authentic, unmistakable and powerful presentation.

We create added value. Conveying the values of your brand becomes an inspiration – for existing employees, potential candidates and the entire labour market. We take our pioneering role seriously and always keep one step ahead with our service.

  • Text concepts & design
  • Advertising materials & content creation
  • Communication support


information &

Your media profile must be carefully planned, implemented in a tactically clever way and supported fully in the way it operates – from content and graphics to technical delivery. Interactive, authentic and appealing.


We keep our eye on the ball, provide information and offer community building with a focus on HR marketing and recruitment. We want to make the right people aware of you on the appropriate channels, provide them with the right information and win them over for you as new friends.

As a strategic partner from the outset – of both LinkedIn and XING – we are aware of the benefits and challenges of using these channels. It is all about raising your profile as a high-quality employer. We are here for you.

  • Social media consulting
  • Editorial work & support
  • Corporate influencer workshop


online &

Reach your target audience wherever it is and strengthen the familiarity of your brand as an employer as you do so. From media planning, booking and production of advertising materials through to campaign reports, we are your reliable project partner in actively conveying your message.


We help you to communicate your values appealingly and authentically to the outside world and we know the right channels for any project and budget. We create the perfect mix of online and offline – because we enjoy putting our heart and soul into our work.

The possibilities of modern communication and, above all, the opportunities of digitalisation in our working environment allow us to keep up-to-date at all times and to rethink recruitment. We help you find your way through this jungle and lead you to your chosen destination.

  • Campaign design & conception
  • Media planning
  • Reporting & optimisation

"Branding & culture are 2 sides of the same coin. Brand identity comes into being wherever values are put into practice both internally and externally. That requires openness, participation and a willingness to accept responsibility. Walk the talk!"

Lucas Amadeus UngerSenior Consultant @ IVENTA branding & culture

"There is huge potential to develop a brand by bringing branding and culture together, both in traditional marketing and in employer branding. The emotions of our profession lie in the work itself, in what we do, the product or service and the interaction within the organisation."

Thoman GaiswinklerEnterprise Account Executive DACH @ LinkedIn

"Since the pandemic in particular, corporate culture has become increasingly important in terms of the appeal of a company. More and more employees question where they are in their working lives and want to be absolutely sure that the culture their employee offers is right for them. It is therefore important that the company culture is reflected in all facets of communication, including branding."

René HajekSenior Partner Manager @ XING



Silke Kurtz

Branding & Culture, Management

Every employer is unique, as is our team. We accompany you on your journey to success as an organisation with knowledge and passion.

© Iventa.
The Human Management Group.