Skip to main content

Employer Branding

A clear positioning as an employer – we support you in meeting this challenge.

Every company has its own unique character which needs to be conveyed. Let your values and company culture be seen and come to life – now and in the future.

Companies have never been as transparent as they are today. If various claims and promises are tangible at first points of contact, employees and applicants will be able to identify themselves with their (potential) employer. Authentic, consistent messages provide the basis for a credible employer brand and thus create added value for your company. We guide you through the development process of your unique employer branding strategy and work out a strategic HR communication concept. We support your social media projects and carry out planning and implementation of recruitment marketing campaigns.

Employer Branding

A clear positioning as an employer – we support you in meeting this challenge.

Every company has its own unique character which needs to be conveyed. Let your values and company culture be seen and come to life – now and in the future.

Employer branding strategy
Internal & external HR communication
Recruitment marketing campaigns
Social media

Employer Branding Strategy

 Unique positioning as an employer, strengthening the brand

Bild Employer-Branding-Strategie. Iventa Mitarbeiter erklärt vor dem White Board.

We highlight your company’s strengths and analyse your challenges as an employer. A clear foundation of values und value proposition provides the basis for your employer positioning and related topics in HR communication, internal as well as external. Based on analyses of qualitative employee surveys, we develop an individual employer brand and strategic communication concepts which highlight your company’s and employees’ unique attributes.

Employer Branding Strategy in detail

Employer Branding
  • Situation analysis and target group definition
  • Definition of employer positioning, values and value proposition
  • Your employer brand’s image
  • Internal profile topics and entrenchment of employer brand
  • External communication strategies – recruitment marketing
Strategic HR communication concept
  • Situation analysis and target group definition
  • Employer and target group communication
  • External communication strategies – recruitment marketing

Internal & External HR Communication

Your positioning as an employer and clear communication concepts.

Foto eines Iventa Team Meetings über HR-Kommunikation

All your communication tools should reflect the distinctive features of your employer brand. We support your strategic and tactical measures for clear delivery of your positioning, for example your career website, HR videos and information material.

Internal & External HR Communication

Career Website
  • Textual concept & project planning
  • Graphic design, text & programming
Video Production
  • Content concept & preparation filming sessions
  • On-location support during filming
  • Post-production direction
Direct Marketing
  • Preparation for trade fairs, e.g. folders, roll-ups, giveaways, etc.
  • Employee recommendation – firstbird

Recruitment Marketing Campaigns

Target group oriented measures for visible recruitment success

Bild Iventa Mitarbeiter bei der Entwicklung einer Personalmarketingkampagne

It is becoming an ever bigger challenge to win over sought-after target groups such as specialists and young, talented trainees. Individually planned recruitment marketing campaigns can specifically promote open positions and strengthen your brand profile. The right mix of media is the key to success. We are your reliable project partner in actively approaching your target audience, from media planning, booking, digital campaigns, collateral production to campaign reporting.

Recruitment Marketing Campaigns in detail

  • Concept, planning & management of recruitment marketing campaigns
  • Targeted media selection
    • Online performance marketing
    • Google adwords
    • Facebook & Instagram ads
    • Print media
    • Radio, TV and cinema ads
    • Tertiary institution marketing
    • and many more
  • Graphic design & production
  • Operative implementation & campaign reporting

Social Media

Interactive target group communication for authentic company insights

BIld von Iventa Mitarbeiter aus dem Bereich Social Media

LinkedIn, XING, kununu, Glassdoor, or whatchado – there are numerous social media platforms that focus on HR communication. Besides the choice of the channels and products that meet your specific requirements, we support you in creating and planning relevant content. Depending on your requirements, our services range from content-related profile structuring to ongoing news updates editing. We are here to help you with any general, strategic or technical questions.

Success Stories

Clients about working with Iventa

Logo Erste Group Bank AG

LinkedIn for Erste Group und Erste Bank

Authentic company insights and dialogue-oriented communication in an international environment

„LinkedIn is an important part of Erste Group and Erste Bank’s international employer branding and recruitment strategy – Iventa is a reliable partner who advises and supports us with professional expertise.“

Christian Dorfinger
Head of Employer Branding & Recruiting
Erste Bank der oesterreichischen Sparkassen AG◥

Career website for Silhouette International

stories about people at Silhouette International

A most fruitful cooperation – a sparring partnership exactly as we want it!

Tarek El-Dabbagh
Director Human Resource Management
Silhouette International Schmied AG◥

Logo Reform Werke GmbH

Employer Branding for Reform-Werke

Creating a strong employer brand – internally as well as externally – for continued future success.

„In my experience, development of a successful employer brand can only begin internally. Our employees are the most important brand ambassadors. The Iventa team encourages me in this approach and thus is an ideal partner for us.“

Mag. Ursula Pramendorfer
HR Manager
Reform-Werke Bauer & Co Gesellschaft m.b.H.◥

Iventa – the specialist for successful HR solutions.

More than 25 years of international experience highlight our proficiency as a competent leader in comprehensive HR solutions including executive search, human resources development, employer branding, media service and it-recruiting.

Applicant database with 100,000+ profiles
Serving national and international high level customers
Process and cost-optimised
25 years of successful human management


Each company has its own unique character, and so does our team.  Our consultants and specialists are authentic, creativ and experts in their field.

You are welcome to get to know our team, and find your personal consultant.

Talk to us.

Employers are unique, and so is our team. We accompany our clients with knowledge and passion on their way to successful employer positioning.“

Silke Kurtz

Director Employer Branding

© Iventa.
The Human Management Group.